How One Representative Utilized Song Parodies for Service– And Went Viral Doing It

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Real estate specialists can be innovative when it concerns personal marketing. A couple of brave souls are even making their own video as a method to get their name out, while captivating the web. One representative got local songwriters to compose an initial tune for a video about her town, and a brokerage used a popular hit to highlight a particular listing. Given that October 2018, Chicago-based eXp Realty representative Sean Cochran has actually been leveraging his own songwriting and performance abilities to make parody videos that include his lyrics, set to the tune of country hits. His most popular video– which he released in July– parodies Garth Brooks’ “Pals in Low Places” and has actually currently passed one million views on his Facebook page.

We asked Cochran to inform us his tricks to reaching viral appeal, and how other real estate specialists can craft their own successful videos:

CULTURE SCAN (CS): Notify us how you started establishing home tune parody videos.SEAN COCHRAN

( SC): I’ve been making up poems and rap tunes given that I was 12 and have actually made a number of rap videos, too. I never ever considered being a professional rap artist or songwriter, I felt in one’s bones I enjoyed composing lyrics. My pals and I would stroll to school and take turns beatboxing and rapping. Ultimately we improved which’s how we learnt to freestyle, which parlayed into writing. [In my realty company], I knew I wanted to do a video however I particularly did not wish to do a rap song– everybody does rap.CS: Is that why did you picked to pursue country music?SC: Yes, I wished to be different. Before I went to Houston last spring to visit my mother, I mentioned to myself, “I can’t go to Texas without a cowboy hat!” So I went to a western wear store in Aurora, Ill., and purchased a stetson. When I got off the aircraft in Houston, an airport worker asked me, “You’re not from here are you, sir?” I stated, “No, why do you ask?” She replied, “Because there’s one rule: you can use cowboy boots without a hat, but you can not use a stetson without the boots.” She offered me the name of a shop [and] I went directly from the airport and bought boots. When I got back to Chicago, I presently had a pickup. And after getting the hat and boots, I figured, “Well, heck! I’m midway there!” I made use of karaoke tracks to make my Garth Brooks and Josh Turner parody videos.


Century 21 Real Estate Alliance

Century 21 Real Estate Alliance

Century 21 Real Estate Alliance is the largest Century 21 franchise in California with 9 locations across the San Francisco Bay Area.

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