To understand the business means to understand the Hispanic market.
The Hispanic market is growing faster than the rest in the U.S. Today, nearly one in three Latinos is in their prime home-buying years according to U.S. Census Bureau data. More than half of home ownership growth over the past decade has come from the Latino population, and is expected to grow.* Century 21 Real Estate LLC is prepared to create personal, memorable experiences for these first-time buyers.
We make learning and collaborating a simple experience. Provided in both English and Spanish, our Hispanic marketing includes a wide range of collateral, such as a dedicated web presence at century21espanol.com, and the ability to create quality websites on the My C21® site. You’ll also benefit from local insights and find support through our partnership with the National Association of Hispanic Real Estate Professionals® (NAHREP®).
Being active in the community and giving back is very important to us. Since 2017, our regional “Empowering Latinas” stipend program has helped over 100 Hispanic women advance their careers in real estate. The program will be nationwide in 2022.
If you want to cultivate a lasting relationship with the Latino community, you can start here.